Why Web Sites, Video, And Mobile Matter For Your Business


 

Courtesy of Temecool Computer Repair:

There are some very interesting web statistics up over at Hub Spot.  I recommend taking a look at the full list.

For the purposes of this post, however, I want to focus on a few in particular.

  • “61% of global Internet users research products online. (Interconnected World: Shopping and Personal Finance, 2012)”
  • “44% of online shoppers begin by using a search engine. (Interconnected World: Shopping and Personal Finance, 2012)”

That means that nearly two-thirds of internet users are looking at products and services online, and nearly half of them use a search engine to get started.  There are currently 3.17 billion people using the internet world-wide.

Why are web sites still relevant? Are they passe in the modern era of social media?

  • “Businesses with websites of 401-1000 pages get 6x more leads than those with 51-100 pages. (HubSpot Lead Generation Lessons from 4,000 Businesses, 2011)”
  • “If a post is greater than 1,500 words, on average it receives 68.1% more tweets and 22.6% more Facebook likes than a post that is under 1,500 words. (QuickSprout)”
  • “The average content length for a web page that ranks in the top 10 results for any keyword on Google has at least 2,000 words. The higher up you go on the search listings page, the more content each web page has. (QuickSprout)”

As you can see from these stats, web sites with larger amounts of word-dense and relevant content
receive higher rankings in search algorithms.

Social media sites are designed for fast, brief, instant, short attention-span communications. They’re for quickly spreading an idea, concept, link, picture, sound file, video widely. Twitter is limited to 140 characters per post, including spaces between letters and numbers. I doubt that very many folk have published a full-length novel in Facebook posts. (I wouldn’t rule it out entirely, however. ) Don’t get me wrong, social media serve several purposes! There are a few reason why a web site should be your home base online, however. The statistics above give an indication of why.

  1. Your own web site can have content of any length you want. If you want to put a 5,000-word essay up as a new web site post, you can do it.
  2. Web sites can handle multiple media formats – text, still pictures, video, and audio – with ease, and there’s not much limit on how much of it.
  3. You control the look and feel and content of your web site completely. You are not stuck with the font, colors, images, and advertisements that are all over the online box social media sites let you fill up.

So many sites, are cluttered up with a million ads, links, and options these days that it’s hard to stay focused online. Your own site can have a less-cluttered look and feel, with deeper and richer content. This can let your site visitors stay focused on the products or services you are trying to present, and do so in an online environment that is unique to you and your business.

Social Media ARE Important:
The above is why social media efforts should always, always, always link back to related content at your online home base – your web site. What social media does do is give more link-backs to your main content “house.” By attracting social media likes and shares online, you increase search rankings also.

Social media link-backs to your content increase the number of places online that your content can be
found, and users’ shares of your content across social media platforms. User social media sharing of your posts also shows user interest in your content to search engines. These are the two ways that social media improves your search ranking.

A Facebook user who likes your post (that always links back to your web page) may share it from Facebook to
Twitter, Instagram, Snapchat, Pinterest, and more. You may not even have an account on more than one or two
of these platforms, yet good content can reach across any of them thanks to the online equivalent of word-of-mouth.

The Dramatic Rise of Video and Mobile:

What is really fascinating are the stats on www.Youtube.com and mobile searches.

  • YouTube has become the 2nd Largest Search Engine – bigger than Bing, Yahoo, Ask & AOL combined. (Social Media Today)
  • 50% of all mobile searches are conducted in hopes of finding local results, and 61% of those searches result in a purchase. (Search Engine Watch)

Clearly Youtube search has boomed if it is second only to Google Search. (Interesting to note, Google bought Youtube a few years ago. This makes Google the owner of both the largest search formats online.) Video content has become a vastly-important marketing tool, to understate the case.

Back to that bit about Google being the owner of Youtube; If you have a Gmail account, you also have both a Google+ profile AND a Youtube channel. That’s right, you can go to www.Youtube.com and log right in with your Gmail credentials. If you have a modern Android (An operating system for mobile also created by Google) smart phone with the Youtube Mobile app on it, and you’re logged into Gmail on your phone, you can upload video from your phone to your very own Youtube channel as long as you have a data connection.
Since most modern smart phones have very good digital cameras capable of full Hi-Def (HD) video recording, you pretty much have a recording studio in your pocket and an online Video Channel to broadcast to also, so long as you have a smart phone.

A lot of folk want to wait to get “professional quality” video work done for their online channel. They treat it like a television advertisement. This completely defeats the purpose of having FREE access to creating and publishing video content in your pocket at all times. Youtube viewers grew up on the world’s largest home video channel! They respect sincerity and quality of message more than polished cinematography. (It won’t hurt if you’re great at video editing, though.)

Being afraid to look amateur can cost you a fortune in video production costs…or more likely just stop you from ever getting video online at all.

Write a decent script, run through it a few times, have a friend hold the camera, do a couple of test runs, and get your best message out! (And of course ALWAYS mention our show your web site address!) For that matter, it’s very easy to also share your video content – or even good, relevant content from another Youtube channel – on your web site if it’s designed properly. A funny thing about sharing, someone whose video you shared may find it on your site, and then find something of yours that they like, and share that. You can do demo’s, video of events, and so much more!

 

How To Upload Video To Youtube With Your Android Phone:

Lastly to close, you obviously want your site to be mobile-friendly.

  • 50% of all mobile searches are conducted in hopes of finding local results, and 61% of those searches result in a purchase. (Search Engine Watch)

 

Thank you for reading!

(Courtesy of Temecool Computer Repair)

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